Newham Council ~ Project

Project Overview:

The goal of this project was to create a comprehensive and engaging treasure hunt experience for new employees across various public sector organizations in the London Borough of Newham. The treasure hunt was designed to help new employees learn more about the borough and the various community hubs, cafes, libraries, venues, food banks, voluntary organizations, co-working spaces, shopping centers, hospitals, health services, youth services, women’s services, men’s services, children’s services, parks, green spaces, Newham Council buildings, campsites, football stadiums, tourist attractions, food and beverage locations, theaters, movies, landmarks, and charities.

Project Scope:

The scope of the project was to design a comprehensive and engaging treasure hunt experience that would be accessible to individual participants, without the need for team participation. The treasure hunt was designed to be carried out over an extended period, with participants visiting various locations across the borough to complete challenges, answer questions, and learn more about the local community.

Design Process:

User Research:

The design process began with extensive user research, including interviews and surveys with new employees across various public sector organizations in the London Borough of Newham. The user research helped to identify the key needs and preferences of the target audience, including their desire for a comprehensive and engaging experience that would help them learn more about the local community.

Research:

  • Conducted user research through surveys, interviews, and usability testing to understand the needs and pain points of individuals using public transport in Newham borough
  • Analyzed data on the frequency and types of public transport use in Newham borough, as well as the demographics of those using public transport

Based on the user research, the I began to develop a comprehensive and engaging treasure hunt experience. The design process involved a range of activities, including:

  1. Ideation: I generated a wide range of ideas for challenges, questions, and activities that would engage participants and help them learn more about the local community.
  2. Prototyping: I created a range of prototypes for the treasure hunt, including digital and physical prototypes. The prototypes were tested with users to ensure that they were engaging and effective.
  3. Testing: I conducted extensive testing of the treasure hunt with users, including both new employees and members of the local community. The testing helped to refine the design and ensure that it met the needs and preferences of the target audience.

Wire-framing:

Final Product:

The final product was a comprehensive and engaging treasure hunt experience that allowed new employees across various public sector organizations in the London Borough of Newham to learn more about the local community. The treasure hunt included challenges, questions, and activities that engaged participants and helped them to learn more about the various community hubs, cafes, libraries, venues, food banks, voluntary organizations, co-working spaces, shopping centers, hospitals, health services, youth services, women’s services, men’s services, children’s services, parks, green spaces, Newham Council buildings, campsites, football stadiums, tourist attractions, food and beverage locations, theaters, movies, landmarks, and charities.

Results:

The treasure hunt was a great success, with a high level of engagement and participation from new employees across various public sector organizations in the London Borough of Newham. Participants reported that the treasure hunt was engaging, informative, and helped them to learn more about the local community. The treasure hunt also helped to raise awareness of local businesses and organizations, including community hubs, cafes, libraries, venues, food banks, voluntary organizations, co-working spaces, shopping centers, hospitals, health services, youth services, women’s services, men’s services, children’s services, parks, green spaces, Newham Council buildings, campsites, football stadiums, tourist attractions, food and beverage locations, theaters, movies, landmarks, and charities. Overall, the treasure hunt was a great success and achieved its goal of helping new employees to learn more about the local community.